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Supporting business leaders to deliver on sustainability, culture and brand.
Hi, I'm Eliza and I help future-thinking companies build a sustainability framework that aligns with business goals and strengthens brand and culture.
Drawing on my experience spanning over two decades across various industries, my professional background centres on brand and marketing communications, as well as culture development and sustainability strategy. At the outset of my career, I was a purpose-driven marketer, adept at leveraging consumer needs to incite and encourage action. Witnessing firsthand the impact of shared core values on team morale, I began collaborating with businesses to enhance their team culture. I discovered that genuine brands could capitalise on the power of purpose and values to cultivate happy and motivated teams.
More recently, as sustainability has gained momentum, I have been working with businesses to develop an integrated approach. If sustainability is seen as a central strategy, it will positively influence internal culture and brand reputation. However, many businesses do not know where to begin. Given my appreciation of the interconnections between sustainability, culture, brand, and business, I can help leaders and their teams develop a strong and impactful approach.
Areas of expertise
Sustainability and ESG strategy Culture
Marketing and Brand Strategy
Market Analysis Research and Positioning
I have worked across different sectors in New Zealand, Australia and the United Kingdom. My expertise is multifaceted in general and team management, brand and marketing strategy, stakeholder management, culture development, and client engagement. More recently I have been working with businesses to actively improve sustainability, culture, brand and leadership potential. I believe true competitive advantage can be found when these elements are in sync.
A collaborative approach
I specialise in working with business leaders who recognise the significance of sustainability in a strategic context and seek an integrated approach. Working closely with a small number of clients, I become part of your business fabric and deep dive into strategy and stakeholder engagement. I also work with a strong network of specialists and draw on this kindred business collective to deliver against sustainability, culture and brand objectives.