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Create sustainable
impact and get to the future first.
Supporting business leaders to deliver on sustainability, culture and communications.
Hi, I'm Eliza and I help future-thinking companies build a sustainability framework that aligns with business goals and strengthens brand and culture.
Drawing on my experience spanning over two decades, my professional background centres on sustainability strategy development, organisational culture elevation, and integrated brand and marketing communications.
I began my career in marketing and communications, honing my skills at deep consumer needs need analysis to motivate action. This led me to witness firsthand the impact of authentic brand communications in internal team morale and engagement. I discovered that genuine brands could capitalise on the power of purpose and values to cultivate happy and motivated teams. This is when, I began collaborating with businesses to enhance their team culture.
More recently, as ESG, corporate responsibility, and sustainability has become an important tenant of business strategy and value, I have been working with businesses to develop an integrated approach. I completed my MBA focusing on the intersection of sustainability strategy, internal culture and authentic communications to harness the power of team engagement, foster innovation and drive competitive advantage.
When sustainability is seen as a central strategy, it can positively influence internal culture and brand reputation. However, many businesses do not know where to begin with sustainability. Given my appreciation of the interconnections between sustainability, culture, communications, and business, I can help leaders and their teams develop a strong and impactful approach.
Areas of expertise
Sustainability and ESG strategy Culture Elevation
Communications and Brand Strategy
Benchmarking and Trends Analysis
Market Research and Positioning
Stakeholder Engagement
I have worked across different sectors in New Zealand, Australia and the United Kingdom. My expertise is multifaceted in general and team management, brand and marketing strategy, communications, stakeholder engagement, and culture development. More recently I have been working with businesses to actively improve sustainability, culture, communications and leadership potential. I believe true competitive advantage can be found when these elements are in sync.
A collaborative approach
I specialise in working with business leaders who recognise the significance of sustainability in a strategic context and seek an integrated approach. Working closely with a small number of clients, I become part of your business fabric and deep dive into strategy and stakeholder engagement. I also work with a strong network of specialists and draw on this kindred business collective to deliver against sustainability, culture and brand objectives.
Recent blog posts
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