Providing Everything You Need
Sustainability. Culture. Brand.
Sustainability & ESG
Sustainability is no longer a nice to have. Businesses with an eye to future growth need to have a sustainability framework that links to business objectives and drives performance.
However, building a strong sustainability framework is no simple task. Without clear and issue-specific framing, initiatives may appear insincere and risk being labelled as greenwashing. An integrated approach is needed and when done well, a strong sustainability framework will positively influence your internal culture and your brand reputation. There are key things to consider such as your core business processes, global compliance and reporting standards, stakeholder engagement, and alignment with your company’s vision and values.
I work with you and your cross-functional teams to not only achieve your sustainability goals but also build your brand and enhance your culture.
Culture is the social order of your business and shapes your team's attitudes and behaviours. When properly aligned with values, culture helps build business success.
But it requires input and effort from all parts of your business. That’s why it’s so important to have a process in place to manage your culture now and into the future.
I take a three-staged approach of review, develop and activate. The first stage focuses on benchmarking and review. The second stage engages the whole team to co-create an aspirational culture. The last stage is to activate the cultural change process within the business with ownership sitting squarely within the business.
To create a memorable brand, it must embody your distinctiveness, values, and competitive advantage.
When assessing your brand, I consider your core business objectives, values, culture, and customer perspective, as these elements are interconnected and vital for both your internal team and your customers.
Working with a creative team of collaborators, I ensure your brand authentically represents your business and resonates with your customers.
Combine this with standout creative and impactful copy and I will help your brand to get noticed and be remembered.